Has Marketing lost its way or is it just changing?
"Where does Customer Experience (CX) ‘sit’ in an organization? Some say the correct answer is ‘Customer Service’. Some say ‘with the CEO’. Some might say under the responsibility of a ‘Chief Customer Officer’, or a ‘Chief Experience Officer’. Others might say ‘Marketing’. The debate rages on globally – is there a right answer to the question?"
Lue uusin CX Masterclass blogimme:
https://www.shirute.com/blogit/has-marketing-lost-its-way-or-is-it-just-changing/
Nähdään www.cxmasterclass.fi tapahtumassa 7.5. & 8.5.!
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