CX Masterclass 2021

Ian Golding is Customer Experience Specialist, Certified Customer Experience Professional and Certified Lean Six Sigma Master Black Belt. He has spent over twenty years in business improvement, working hard to ensure that the businesses he works for are as customer focused as possible.

A highly influential freelance Customer Experience consultant, Ian advises leading companies on Customer Experience strategy, measurement, improvement and employee advocacy techniques and solutions.

Sirte Pihlaja (Certified Customer Experience Professional, Trained LEGO(R) Serious Play(R) Facilitator) is the founder and CEO of Shirute, the first Customer Experience Agency in Finland. She heads the activities of Customer Experience Professionals Association (CXPA) in Finland.

Sirte is a sought-after designer, speaker and facilitator. She is a CX expert with solid coaching skills, who has been internationally recognized for her thought leadership in the field. For over 25 years, she has advised businesses around the globe in various industries in strategy, experience design, sales and brand development to differentiate their brands by radically improving their CX.