Develop your board’s understanding of customer-centric ROI

As the world changes around us, businesses need to adapt by developing their customer experience management practices even further. Hear how our experts spoke about CX and ROI, and how to find the right language to assure your board of the importance of customer-centricity in terms of sustainable growth and increased value.

In this webinar recording, you can hear thought-provoking talks and interesting discussions by:

* Diane Magers (CCXP), Founder and CEO of Experience Catalysts, and Emeritus Chair & recent CEO of CXPA, who gave valuable insights on the topic “Connecting the Dots to Experience Value or CX Speak to C-Suite Speak” and how you can target, design, measure and achieve benefits of ROX – Return on Experience.
* Jaana Rosendahl, a specialist in Human Centric Enterprise Design and Board Member of Boardman Ltd, who talked about how to move from production economy to customer-centric thinking, and how to get the customer sustainably into the management’s agenda.
* Sirte Pihlaja, Head of Team at CXPA Finland and CEO at Shirute hosted the event.

Diane Magers (CCXP) is the founder and CEO of Experience Catalysts, and the Emeritus Chair and recent CEO of CXPA. She speaks and conducts workshops all around the world to help transform Experience Management into action. Diane specialises in enabling brands with skills and competencies like design thinking, journey management and value mapping to drive sustainable shifts in how organisations achieve results with expertise of over 25 years.

Jaana Rosendahl is a specialist in Human Centric Enterprise Design and a Partner and Board Member of Boardman Ltd, a leading non-profit network developing active ownership and board work competences in Finland. She has over 30 years of expertise in change management and has worked across multiple different industries, from energy to banking, and from media to financial management.

Sirte Pihlaja is the founder of the first Customer Experience Agency in Finland, and heads the activities of CXPA Finland. She is a CX/EX expert with solid coaching skills, having advised for over 25 years businesses around the globe to differentiate themselves by excelling in people experiences. Sirte is a sought-after strategist, designer, keynote speaker, facilitator, blogger and chairperson, who is a familiar face in international influencer seminars and CX/EX awards judging panels.

We warmly welcome you to watch our webinar recording and join the discussion!

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