Fancy Yourself as Your Organisation’s Transformer?
"Customer-centricity in the B2B context is empathizing and finding solutions to the B2B client’s real-life problems. As a supplier-client relationship is often multilayered, linking several people and systems together, understanding the real-life problems in all those layers is essential. The question is how to create digital platforms that nurture customer-centricity and create joint-success?"
http://www.cxpa.fi/blog/fancy-yourself-as-your-organisations-transformer