BRIDGING THE GAP:
HOW TO CONNECT YOUR COMPANY CULTURE WITH YOUR CX STRATEGY

 
The most successful companies in the world all have one thing in common: a customer-centric culture. But how do you create a culture that not only values the customer but is also aligned with your customer experience strategy?

In this webinar, we explore the connection between culture and customer experience and how to create a culture that supports a positive customer experience. Our expert speakers share insights, strategies, and best practices that will help you bridge the gap between your company culture and your customer experience goals. Don’t miss out on this valuable opportunity to transform your organisation’s approach to customer experience!

Claire Tidey, Connecting with Customers Programme Manager, Aegon, together with Sirte Pihlaja, Head of Team at CXPA Finland and CEO at Shirute are here to talk about organisational culture and how a well-planned Learning & Development programme can also help your organisation to transform people’s behaviours so as to become more customer-centric.

Since starting her career as a popcorn girl at 17 and working up to her current role as a CX programme manager, Claire Tidey has been passionate about building, delivering and shaping customer experiences. Her role is focused on customer culture and developing customer understanding with all internal colleagues to improve the ways the company and its people talk, think and work with their different customer groups. Aegon’s aim is to develop its customer-focused culture throughout the business, breaking down internal silos and achieving better customer outcomes.

Sirte Pihlaja (CCXP & Trained Facilitator of LEGO® SERIOUS PLAY®) is the CEO of Shirute, the first customer experience agency in Finland. A founding member of CXPA, she heads the activities of CXPA Finland, and is one of the first Europeans to have been certified as a CCXP. She is an internationally respected CX/EX expert, coach, strategist and designer who has advised businesses around the globe for 25+ years. Sirte was recently recognised as a TOP 150 Global Customer Experience Thought Leader, in the CX Hall of Fame and in Top 33 Inspiring Women in CX to follow. The CXPA has also awarded her the Extra Mile Award. She has written two global bestsellers on people experiences. Sirte is passionately championing CX and Creativity in the Caribbean, the Nordics, South-East Asia and beyond, and is a familiar face on international conference stages as well as CX/EX awards juries.

We warmly welcome you to join our discussion!