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Claire Tidey
Connecting with Customers Programme Manager, Aegon
Since starting her career as a popcorn girl at 17 and working up to her current role as a CX programme manager, Claire Tidey has been passionate about building, delivering and shaping customer experiences. Her role is focused on customer culture and developing customer understanding with all internal colleagues to improve the ways the company and its people talk, think and work with their different customer groups. Aegon's aim is to develop its customer-focused culture throughout the business, breaking down internal silos and achieving better customer outcomes.
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Sirte Pihlaja (CCXP)
Head of Team at CXPA Finland and CEO at Shirute
Sirte Pihlaja (CCXP & Trained Facilitator of LEGO® SERIOUS PLAY®) is the CEO of Shirute, the first customer experience agency in Finland. A founding member of CXPA, she heads the activities of CXPA Finland, and is one of the first Europeans to have been certified as a CCXP. She is an internationally respected CX/EX expert, coach, strategist and designer who has advised businesses around the globe for 25+ years.
Sirte was recently recognised as a TOP 150 Global Customer Experience Thought Leader, in the CX Hall of Fame and in Top 33 Inspiring Women in CX to follow. The CXPA has also awarded her the Extra Mile Award. She has written two global bestsellers on people experiences. Sirte is passionately championing CX and Creativity in the Caribbean, the Nordics, South-East Asia and beyond, and is a familiar face on international conference stages as well as CX/EX awards juries.
CXPA Finland Webinar: Connecting Culture with Customer Experience
25.05.2023, Online